Dabbawalah System: Mumbai is already well-known for its unique dabbawalah service offered by hundreds of such service providers and is a source of employment for many of the illiterate and semi-literate population of India. The magnitude of the dabbawalah business, the way it has expanded over the years since it was first started during the British rule and how it is still run with precision by the literate and semi-literate workers has captured the interest and curiosity of people worldwide. It has been estimated there are about 4000 dabbawalahs who deliver home-made lunch to working professionals to over 1,60,000 people everyday. The food carried by these tiffin carrier systems contain a two-course meal and carried via buses, trains and carts all across different parts of Mumbai, reaching food on time every day. Many housewives are known to run the dabbawalah systems as well thus giving people the benefit of having hygienic home-made food without spending unnecessary money on unhealthy junk food everyday. It has thus become a regular source of income for the many housewives of Mumbai and a source of employment to the people who deliver these tiffin boxes. The precision, coordination and system with which they work have fascinated people all these years. The people who deliver the tiffin boxes must also follow a strict code of conduct as not being able to consume alcohol during duty hours and wearing Gandhi caps for recognition by people in public places like stations.
Demand for Health Food: In recent years, people have started becoming more and more conscious about their health and the diet they follow. Especially youngsters today want to avoid any unhealthy food as a part of their daily diet thus raising the demand for healthy food. A lot of the catering services in Mumbai have been running their business for all these years with their typical meals that are home cooked and delivered through the dabbawalahs. However, many a time people have raised concern over the food quality and type of food because people these days prefer specific dishes based on their personal diets and cuisines. While this has become slightly difficult for some of the tiffin services offered, other businesses have tried to adopt this trend and help benefit their business positively.
Fast Food Joints vs. Tiffin Services: Although there is considerable competition with upcoming food joints and fast food joints in malls and places around offices in Mumbai, the cost of daily food makes tiffin services a more favourable option for most people. With meal boxes priced at around Rs.200-250 per month, this is much more cost effective when considered taking into factor costs and health.
Special Schemes Offered by Some Tiffin Services: Some of the tiffin and dabbawalah Mumbai services who have established them well enough have started adopting technology to benefit their business. Online menus and meal schemes are advertised through websites which becomes easier for people to look up and choose from. Some agencies have even come up with refer-a-friend scheme for greater discounts and deals on their meal plans. Online classifieds have become a favourable place for many enabling entrepreneurs and buyers to post free classifieds through this medium. One can sell or buy anything: find jobs, look for Mumbai retail services, sell a bike, buy a second hand car, and get information on educational institutes and other requirements.
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